Strategist and Implementer
I’m not the kind of advisor who offers theory without execution. I am a Strategist and Implementer.
I’ve spent my 30-year career stepping into complex, high-stakes environments – where getting it wrong has real consequences – and bringing clarity, structure, and results.
My Story
I am Karen Ng Moore, Founder of Pathwayz Ltd, an advisory firm dedicated to helping entrepreneurs and businesses scale up and grow. I am a Chartered Accountant (ACA, BFP) with 30 years of international experience leading strategy, client management, finance and operational transformation. I started Pathwayz Ltd to bring my corporate expertise and experience to the entrepreneurs and businesses that need it.
Throughout my global career, I have built a reputation as someone who rapidly diagnoses organisational challenges and builds sustainable, scalable solutions – bringing order to complexity, driving operational excellence and shaping inclusive organisational cultures. I combine rigorous commercial acumen with a values-driven approach.
From my early roots in audit and consulting in PwC to a Managing Director at Standard Chartered Bank followed by executive roles at charities and the not-for-profit Financial Services Culture Board (formerly Banking Standards Board), I have always paired strategic vision with practical implementation. Some examples are:
- Building and implementing strategic client propositions to drive up revenue and long-term sustainability
- Overhauling operations, HR and financial systems to improve efficiency, culture and operational excellence
- Strengthening governance and risk frameworks
- Leading organisations through growth, transformation and even closure, ensuring integrity, compliance and care at every stage
I continue to operate as a trusted strategic partner to Boards, CEOs and Executive Committees. What sets me apart is that I don’t stay at the surface. I ask the difficult questions that uncover root issues and implement solutions that work.
Who I Work With
I work with established SMEs (typically £1-30m revenue, 5-200 employees) who are:
- Growing – but feeling the strain
- Successful – but lacking structure behind the scenes
- Ready to step up to the next level
I work with people who value integrity, accountability, respect and doing things properly.